I’m a Los Angeles–based Art Director and Designer with over a decade of experience shaping visual identities and cultural projects across digital, print, and spatial environments. My practice moves fluidly between concept and execution, balancing instinct with precision. Each project begins with a question, and I listen to shape responses that feel thoughtful, grounded, and new.
I’m a Los Angeles–based Art Director and Designer with over a decade of experience shaping visual identities and cultural projects across digital, print, and spatial environments. My practice moves fluidly between concept and execution, balancing instinct with precision. Each project begins with a question, and I listen to shape responses that feel thoughtful, grounded, and new.
Overview
Launched in response to the digital disinformation campaigns that targeted Black and Brown communities in 2016, Win Black is a national campaign model designed to equip voters with truth, motivation, and power. Founded by A–B Partners, Win Black connected over 150 grassroots organizations to create and amplify Black-centered voter content across key battleground states.
As lead designer, I developed the campaign’s brand identity, designed the voter action website, and crafted the visual language that anchored its digital presence. I also co-wrote and storyboarded Keep Going, our emotional centerpiece—a cinematic video that transformed collective grief following Breonna Taylor’s murder into voter action. Airing during NFL games and across social media, Keep Going struck a chord with audiences through its raw honesty, stirring narrative, and urgent call to keep moving forward.
Solutions
Brand Identity
Art Direction
Campaign
Print Assets
Digital Assets
Video Treatment
Scriptwriting
Collaborators
A–B Partners