I’m a New York–based Art Director and designer with over a decade of experience shaped by storytelling, intention, and a belief in design as a form of care. I’ve cultivated a practice that listens deeply—moving fluidly between concept and execution, instinct and precision. Each project begins as a question, and I work to shape a response that feels both necessary and new.
I’m a New York–based Art Director and designer with over a decade of experience shaped by storytelling, intention, and a belief in design as a form of care. I’ve cultivated a practice that listens deeply—moving fluidly between concept and execution, instinct and precision. Each project begins as a question, and I work to shape a response that feels both necessary and new.
Before stepping into creative leadership, I began in publication design, immersed in the world of fashion video editorials. That early work taught me how to move between mediums, how to trust intuition, and how to let emotion guide the frame. Today, my practice is rooted in integrity and impact. I’m drawn to projects that move with intention—where the visuals carry weight, and design becomes a form of storytelling, affirmation, and transformation.
Outside of client work, I’m the co-founder of The VERY BLACK Project—a platform and creative studio honoring Black imagination, design, and collective care. Through it, I explore publishing, space-making, and community-rooted installations that bridge art and wellness. When I’m not designing, you can probably find me flipping through old art books, perfecting a playlist, writing poems I may or may not share—or skipping town to touch grass, catch a breeze, and reset.
GRAPHIC DESIGN
Brand Identity
Art Direction
Campaign Creative
Print & Packaging Design
Copywriting & Messaging
Digital Asset Design
DIGITAL
Website Design
E-Commerce Creative
UX/UI Collaboration
PHOTO & VIDEO
Concept Development
Treatment & Script Writing
Shot List & Storyboarding
Visual Research & References
On-Set Art Direction
Casting Consultation
e. hello@justinfulton.me