I’m a New York–based Art Director and designer with over a decade of experience shaped by storytelling, intention, and a belief in design as a form of care. I’ve cultivated a practice that listens deeply—moving fluidly between concept and execution, instinct and precision. Each project begins as a question, and I work to shape a response that feels both necessary and new.
I’m a New York–based Art Director and designer with over a decade of experience shaped by storytelling, intention, and a belief in design as a form of care. I’ve cultivated a practice that listens deeply—moving fluidly between concept and execution, instinct and precision. Each project begins as a question, and I work to shape a response that feels both necessary and new.
vince.com
Overview
Between 2017–2018, Vince entered a new chapter—elevating its creative direction while staying grounded in its quiet, tactile roots. I worked closely with our Creative Director to shape a visual language that felt both intimate and expansive. Each season’s campaign was anchored by poetic affirmations, crafted to mirror the way clothing becomes an extension of the self—reflective of our inner worlds, our movement, and emotion.
Through soft, elemental photography and distilled design, we created a world where dressing felt like ritual—sensual, intentional, and alive. Imagery served as metaphor: for becoming, for remembering, for being remade. The result was a body of work that invited the Vince audience into a new kind of storytelling—one that was quiet yet evocative, elevated yet deeply human.
Solutions
Campaign
Art Direction
Copywriting
Print Assets
Digital Assets
Collaborators
photographer. Julia Noni
cd. Jim Kaemerling
ad. Justin Fulton
agency. R+
Fall/Winter 18
Shaping a story about presence and ease—how we move through the world and come home to ourselves. Through soft textures, sun-washed tones, and elemental stillness, we invited the viewer into a rhythm of becoming—where style isn’t worn, it’s felt.
Spring/Summer 18
Set against minimal, expansive landscapes and cast in natural light, the imagery honors simplicity, connection, and becoming. Each frame echoes the campaign’s language, inviting reflection on how clothing can meet us where we are—fluid, honest, and always evolving.
Fall/Winter 17