I’m a Los Angeles–based Art Director and Designer with over a decade of experience shaping visual identities and cultural projects across digital, print, and spatial environments. My practice moves fluidly between concept and execution, balancing instinct with precision. Each project begins with a question, and I listen to shape responses that feel thoughtful, grounded, and new.
I’m a Los Angeles–based Art Director and Designer with over a decade of experience shaping visual identities and cultural projects across digital, print, and spatial environments. My practice moves fluidly between concept and execution, balancing instinct with precision. Each project begins with a question, and I listen to shape responses that feel thoughtful, grounded, and new.
thepayback.us
Overview
The Payback is a national awareness campaign created to illuminate the real-life benefits of the U.S. Inflation Reduction Act—the most significant clean energy and cost-saving bill in American history.
As a lead designer, I worked closely with cross-functional teams to concept and bring to life a wide range of activations and partnerships—from explainer videos and motion assets to OOH, print collateral, and augmented reality experiences. I also designed the campaign hub, thepayback.us, which served as the central space for education, storytelling, and action.
Solutions
Brand Identity
Campaign
Print Assets
Digital Assets
Experience
Collaborators
newworld.inc
Recognition
Silver Anthem Award for Best Strategy: sustainability, environment and climate