I’m a New York–based Art Director and designer with over a decade of experience shaped by storytelling, intention, and a belief in design as a form of care. I’ve cultivated a practice that listens deeply—moving fluidly between concept and execution, instinct and precision. Each project begins as a question, and I work to shape a response that feels both necessary and new.
I’m a New York–based Art Director and designer with over a decade of experience shaped by storytelling, intention, and a belief in design as a form of care. I’ve cultivated a practice that listens deeply—moving fluidly between concept and execution, instinct and precision. Each project begins as a question, and I work to shape a response that feels both necessary and new.
thepayback.us
Overview
The Payback is a national awareness campaign created to illuminate the real-life benefits of the U.S. Inflation Reduction Act—the most significant clean energy and cost-saving bill in American history.
As a lead designer, I worked closely with cross-functional teams to concept and bring to life a wide range of activations and partnerships—from explainer videos and motion assets to OOH, print collateral, and augmented reality experiences. I also designed the campaign hub, thepayback.us, which served as the central space for education, storytelling, and action.
Solutions
Brand Identity
Campaign
Print Assets
Digital Assets
Experience
Collaborators
newworld.inc
Recognition
Silver Anthem Award for Best Strategy: sustainability, environment and climate