I’m a Los Angeles–based Art Director and Designer with over a decade of experience shaping visual identities and cultural projects across digital, print, and spatial environments. My practice moves fluidly between concept and execution, balancing instinct with precision. Each project begins with a question, and I listen to shape responses that feel thoughtful, grounded, and new.
I’m a Los Angeles–based Art Director and Designer with over a decade of experience shaping visual identities and cultural projects across digital, print, and spatial environments. My practice moves fluidly between concept and execution, balancing instinct with precision. Each project begins with a question, and I listen to shape responses that feel thoughtful, grounded, and new.
Overview
For the rebrand of Majority Action, I helped reposition the organization as a powerful, institutional force reshaping corporate governance through a racial equity lens. We balanced force and clarity—establishing Majority Action as both an intellectual leader within the shareholder ecosystem and a cultural narrator shifting public understanding of capital.
The new brand system reflects their dual strategy: driving systemic change from within and scaling influence through narrative campaigns that mobilize the majority. From tone to typography, every detail reinforces a voice that is rigorous, persuasive, and enduring—organizing people to rewrite the rules of capital for an equitable future.
Solutions
Brand Identity
Print Assets
Digital Assets
Collaborators
newworld.inc
Context
The Majority Action logo mark is a sharp, deliberate monogram built from multiple parts that mirror the brand’s strategic precision and institutional weight. Constructed with bold, angular forms, each segment of the “MA” is defined by clean cuts and intersecting lines—suggesting the act of shaping, slicing through convention, and assembling something new. The layered construction of the mark reflects Majority Action’s multifaceted approach: part movement-builder, part data strategist, part institutional agitator. It embodies a sense of strength, momentum, and intentional fragmentation—honoring the power of collective alignment while signaling disruption from within.
Photo Art Direction