I’m a Los Angeles–based Art Director and Designer with over a decade of experience shaping visual identities and cultural projects across digital, print, and spatial environments. My practice moves fluidly between concept and execution, balancing instinct with precision. Each project begins with a question, and I listen to shape responses that feel thoughtful, grounded, and new.
I’m a Los Angeles–based Art Director and Designer with over a decade of experience shaping visual identities and cultural projects across digital, print, and spatial environments. My practice moves fluidly between concept and execution, balancing instinct with precision. Each project begins with a question, and I listen to shape responses that feel thoughtful, grounded, and new.
naacpldf.org
Overview
In the midst of shifting political tides, Legal Defense Fund’s 85th Anniversary campaign needed to do more than commemorate—it needed to rally. This creative direction was designed to celebrate legacy while activating the present, inviting both existing supporters and a new generation to defend the hard-won dream of justice and rise with LDF into the next 85 years. Grounded in the concept of Rising Perspectives, the visual system leans into elevation, movement, and point-of-view as power. Typography is placed on angled planes, suggesting upward motion and expanding perspectives, capturing the urgency of now while casting a hopeful eye toward the future.
Solutions
Brand Identity
Print Assets
Digital Assets
Collaborators
newworld.inc
Context