I’m a New York–based Art Director and designer with over a decade of experience shaped by storytelling, intention, and a belief in design as a form of care. I’ve cultivated a practice that listens deeply—moving fluidly between concept and execution, instinct and precision. Each project begins as a question, and I work to shape a response that feels both necessary and new.
I’m a New York–based Art Director and designer with over a decade of experience shaped by storytelling, intention, and a belief in design as a form of care. I’ve cultivated a practice that listens deeply—moving fluidly between concept and execution, instinct and precision. Each project begins as a question, and I work to shape a response that feels both necessary and new.
naacpldf.org
Overview
In the midst of shifting political tides, Legal Defense Fund’s 85th Anniversary campaign needed to do more than commemorate—it needed to rally. This creative direction was designed to celebrate legacy while activating the present, inviting both existing supporters and a new generation to defend the hard-won dream of justice and rise with LDF into the next 85 years. Grounded in the concept of Rising Perspectives, the visual system leans into elevation, movement, and point-of-view as power. Typography is placed on angled planes, suggesting upward motion and expanding perspectives, capturing the urgency of now while casting a hopeful eye toward the future.
Solutions
Brand Identity
Print Assets
Digital Assets
Collaborators
newworld.inc
Context