I’m a New York–based Art Director and designer with over a decade of experience shaped by storytelling, intention, and a belief in design as a form of care. I’ve cultivated a practice that listens deeply—moving fluidly between concept and execution, instinct and precision. Each project begins as a question, and I work to shape a response that feels both necessary and new.
I’m a New York–based Art Director and designer with over a decade of experience shaped by storytelling, intention, and a belief in design as a form of care. I’ve cultivated a practice that listens deeply—moving fluidly between concept and execution, instinct and precision. Each project begins as a question, and I work to shape a response that feels both necessary and new.
electriclegacy.us
Overview
Electric Moment is a cinematic short film anchoring the Electric Legacy campaign—a persuasion-led initiative encouraging long-haul drivers to transition from diesel to electric trucks. Rooted in themes of legacy, innovation, and environmental healing, the film follows three real-life truckers—Lex, Diane, and Hannah—as they experience the future of trucking firsthand. Their stories reflect both the nostalgia of where they've been and the promise of where they're headed.
I led in shaping the concept from script through final cut, collaborating closely with director Parker Foster to develop the visual language, storyboard key moments, and guide all aspects of casting, location, and wardrobe. The result is a soulful film that honors the grit and history of the trucking industry while inviting audiences to dream of a more inclusive, electric-powered future.
Solutions
Treatment & Script Writing
Art Direction
Visual Research
Shot List & Storyboarding
Casting Guidance
Film Titles
Collaborators
director. Parker Foster
producers. Yura Liamin + Jess Hom
production. Even/Odd Studio
cd. Jinah Lee
ad. Justin Fulton
dp. Sid Singh
talent. Lex, Dianne & Hanna
Electric Moment brings a cinematic yet grounded lens to the world of long-haul trucking. The film is rooted in the feeling of firsts—being behind the wheel of an electric semi for the first time—and the legacy these drivers carry forward. Shot using natural light, the visuals feel expansive but real, never overproduced. With intimate framing from inside the cab and scenery that feels lived-in and visceral, the look invites viewers into a shared journey—one that honors the grit of the past while accelerating toward a cleaner, more inclusive future.
The Campaign