I’m a Los Angeles–based Art Director and Designer with over a decade of experience shaping visual identities and cultural projects across digital, print, and spatial environments. My practice moves fluidly between concept and execution, balancing instinct with precision. Each project begins with a question, and I listen to shape responses that feel thoughtful, grounded, and new.
I’m a Los Angeles–based Art Director and Designer with over a decade of experience shaping visual identities and cultural projects across digital, print, and spatial environments. My practice moves fluidly between concept and execution, balancing instinct with precision. Each project begins with a question, and I listen to shape responses that feel thoughtful, grounded, and new.
arimaederra.com
Overview
Art direction and design for A Rush to Nowhere by Arima Ederra, released via RCA Records / Sony Music Entertainment. Working closely with the artist, I developed a visual identity translating the album’s themes of nonlinear time, memory, and emotional recurrence across vinyl gatefold packaging, website, tour merchandise, and comms materials.
Solutions
Visual Identity
Vinyl Gatefold Packaging
Website Design
Digital Rollout Assets
Tour Merch
Collaborators
cd. Arima Ederra
ad + design. Justin Fulton
icon illustration. Andrea Smith